What was it?
Nat Geo View was a daily content app for iPhone.
What problem did it solve?
How can I start my busy day with a quick, inspiring look at Nat Geo’s visual stories?
What was my role in it?
I produced Nat Geo View’s daily content, along with two other producers. I helped create its content plan, and worked with its product managers on changes and improvements.
How did it work?
We adapted existing Nat Geo content to this app’s format, picking and choosing the best available content each day. Its designers imagined it as a daily content experience, rather than an hourly or as-it-happens stream, so we considered each day as a mix of content and strive to keep each varied.
Nat Geo View was launched in February 2015 for iPhone and was wound down in 2016.